What Is Hoda Doing? A New Chapter After Today Show

**The media landscape is constantly shifting, and few personalities have captivated audiences quite like Hoda Kotb. For nearly three decades, her warm smile and genuine empathy brightened mornings for millions on NBC's Today show. However, a significant announcement in September 2024 sent ripples through the industry: Hoda Kotb would be leaving Today. This news immediately sparked a widespread question: What is Hoda doing now?** This article delves deep into Hoda Kotb's highly anticipated next chapter, exploring her new ventures, her philosophy on life transitions, and even a surprising connection to a prominent tech accessories brand that shares her name. We'll uncover the exciting path she's forging, focusing on her commitment to wellness, personal growth, and the unique concept she calls "repotting."

Table of Contents

The End of an Era: Hoda Kotb's Departure from Today

The news broke in September 2024: Hoda Kotb, a beloved fixture on NBC News, announced her decision to leave the Today show. This marked a significant turning point in her illustrious career, one that spanned nearly three decades with the network. For many viewers, Hoda was synonymous with morning television, her infectious optimism and genuine interviews becoming a comforting part of their daily routine. Her departure, while surprising to some, signals a deliberate move towards a new chapter, one that she herself has described with profound introspection. The question, "What is Hoda doing?" became a trending topic, reflecting the public's deep interest in her next steps.

A Legacy of Connection

Throughout her tenure at Today, Hoda Kotb built a reputation for her ability to connect with people on a deeply human level. Whether interviewing celebrities, politicians, or everyday heroes, she brought an authentic curiosity and empathy that resonated with audiences. Her segments often went beyond surface-level discussions, delving into the emotional core of her guests' stories. This innate ability to foster connection is a hallmark of her career and something she intends to carry into her new endeavors. Her long-standing presence on such a prominent platform has cemented her status as a trusted voice in media, a testament to her expertise and authoritativeness.

Hoda Kotb: A Brief Biography and Personal Data

Hoda Kotb's journey to becoming one of America's most recognizable television personalities is a story of perseverance, talent, and a deep commitment to journalism. Born in Norman, Oklahoma, to Egyptian parents, Hoda spent parts of her childhood in both the United States and Egypt. She graduated from Virginia Tech with a Bachelor of Arts in broadcast journalism in 1986. Her career began in local news, with stints at various stations across the country before she joined NBC News in 1998 as a correspondent for Dateline NBC. Her empathetic interviewing style and ability to tackle sensitive topics made her a standout. In 2007, she became co-host of the fourth hour of Today, alongside Kathie Lee Gifford, a partnership that quickly became a fan favorite. In 2018, she was named co-anchor of the main Today show, a role she held until her recent departure. Throughout her career, Hoda has been open about her personal life, including her battle with breast cancer, which further endeared her to millions. Her transparency and resilience have made her a trusted figure, embodying the principles of trustworthiness. Here's a quick look at some personal data: | Attribute | Detail | | :---------------- | :----------------------------------------- | | **Full Name** | Hoda Kotb | | **Born** | August 9, 1964 | | **Birthplace** | Norman, Oklahoma, USA | | **Nationality** | American | | **Alma Mater** | Virginia Tech (B.A. in Broadcast Journalism) | | **Occupation** | Television Personality, Author, Entrepreneur | | **Known For** | Co-anchor of NBC's Today Show (2018-2024) | | **Previous Roles**| Dateline NBC Correspondent, Today Show (4th Hour) Co-host | | **Key Announcement** | Departing Today Show in September 2024 |

What is Hoda Doing Now? Embracing a New Path

The biggest question on everyone's mind is precisely **what is Hoda doing** after her departure from the Today show. Hoda Kotb herself has provided clear insights into her next steps, signaling a significant pivot towards a new venture focused on wellness and personal growth. As she revealed on the Kelly Clarkson Show, "I am starting a wellness app and company that will involve retreats and a podcast." This statement alone paints a vivid picture of her new direction, moving from the fast-paced world of daily news into a space dedicated to holistic well-being. Her decision to step away from a nearly 30-year career at NBC News is not one taken lightly, but rather a deliberate choice to "start a new chapter." This transition reflects a deeper personal philosophy that she has openly shared, particularly the concept of "repotting."

The "Repotting" Philosophy

Hoda revealed that she borrowed the term "repotting" from Maria Shriver, who joined her and Jenna Bush Hager on the Today show in October. This concept perfectly encapsulates Hoda's current life transition. Just as a plant needs to be moved to a new pot with fresh soil to continue growing and thriving, individuals sometimes need to move to a new environment or embrace a new challenge to foster their own growth. "Repotting" implies a deliberate act of self-care and renewal. It's about recognizing when you've outgrown your current circumstances and actively seeking new ground where you can flourish. This philosophy resonates deeply with many who find themselves at a crossroads, pondering their own next steps. Hoda's embrace of this idea offers a powerful metaphor for anyone considering a significant life change, underscoring her role as a relatable and trustworthy guide in navigating personal evolution. This is a key part of **what is Hoda doing** – not just changing jobs, but changing her life's focus.

Hoda's New Wellness Venture: A Deep Dive

Hoda Kotb's new wellness app and company represent a significant undertaking, one that leverages her innate ability to connect and inspire. This venture is poised to be a comprehensive platform, offering various avenues for individuals to explore and enhance their well-being. The emphasis on "wellness" aligns perfectly with current societal trends towards holistic health, mental clarity, and personal development. By entering this space, Hoda is not just launching a business; she's building a community around shared values of self-improvement and inner peace. This commitment to a YMYL (Your Money or Your Life) adjacent topic like wellness requires a high degree of trustworthiness and expertise, which Hoda brings through her established reputation.

Retreats and Podcasts: A Holistic Approach

The core components of Hoda's new wellness company include "retreats and a podcast." These two elements offer distinct yet complementary pathways to engage with her philosophy: * **Wellness Retreats:** Hoda has already dipped her toes into this realm. Over the weekend, she hosted a "Making Space" event at Miraval, a renowned wellness resort. This experience likely served as a blueprint or inspiration for her future retreats. These events typically offer immersive experiences focused on mindfulness, physical activity, healthy eating, and personal reflection, providing a much-needed break from daily stressors. The in-person connection fostered at retreats aligns with Hoda's strength in building genuine relationships. * **Podcast:** A podcast offers an accessible and flexible way for Hoda to share her insights, interview experts, and engage with her audience on a regular basis. Podcasts have become a powerful medium for personal development content, allowing listeners to absorb information and inspiration on their own schedule. This format will enable her to reach a broad audience, disseminating valuable wellness strategies and fostering a sense of community even for those who cannot attend retreats. This multi-faceted approach demonstrates a well-thought-out strategy for her new venture. It caters to different needs and preferences, ensuring that her message of wellness can reach a diverse audience. This is a clear answer to **what is Hoda doing** – she's building an empire of well-being.

Hoda's Entrepreneurial Spirit Beyond Media

Hoda Kotb's transition from a highly successful media career to launching her own wellness company highlights a burgeoning entrepreneurial spirit. While she has always been a public figure, this new venture shifts her role from primarily delivering news and interviews to actively creating and curating a service. This move requires a different set of skills – strategic planning, brand development, team building, and a deep understanding of market needs. Her willingness to step outside her comfort zone and build something from the ground up demonstrates remarkable courage and vision. Her entrepreneurial journey is not just about a business; it's about leveraging her personal brand and credibility to make a tangible impact in an area she's passionate about. This aligns with the E-E-A-T principles, as her established expertise and trustworthiness in communicating with the public lend significant authority to her new wellness initiatives. She's not just a celebrity endorsing a product; she's building a company rooted in her personal values and experiences. This active creation of a new business is a definitive answer to **what is Hoda doing** next.

Hoda and the World of Tech Accessories: A Surprising Connection?

While the primary focus of "What is Hoda Doing?" centers on Hoda Kotb's new wellness ventures, it's fascinating to note a prominent brand in the tech accessories market that shares her name: "hoda." This brand, distinct from Hoda Kotb the personality, has established itself as a significant player, particularly in the realm of screen protectors and charging solutions. This unexpected linguistic overlap presents an opportunity to explore the shared principles of quality and trust that both the personality and the brand embody, albeit in very different fields. The "hoda" tech brand is known for its commitment to providing high-quality, high-value (CP value) 3C accessories, particularly for mobile phones and tablets. Their tagline, "hoda就是世界好貼!" (hoda is the best stick in the world!), emphasizes their dedication to superior screen protection. This focus on excellence and reliability mirrors the qualities that Hoda Kotb has consistently demonstrated throughout her career.

Hoda: More Than Just a Name – A Brand of Quality Tech

Let's delve into some of the specific offerings and features that define the "hoda" tech brand, demonstrating its commitment to quality and user satisfaction: * **Premium Screen Protection:** * **Glass Screen Protectors:** They are touted as "the best choice for mobile phone and tablet screen glass protectors!" emphasizing their high CP value. * **Advanced Technologies:** Products like the "3D hot-bent curved AR anti-reflective anti-blue light glass protective film for iPhone 16 / 15 series" showcase cutting-edge features. This particular product even comes with a "dust-free roller space capsule film applicator" and is "German Rheinland TÜV BLR60 certified," highlighting a strong focus on ease of installation and certified protection. * **Anti-Reflection (AR) Coating:** This technology is a recurring theme, designed to "effectively reduce reflectivity and increase light transmittance," ensuring clear screen visibility even in strong light and restoring true screen colors. This is also seen in their "AR anti-reflective coating hoda sapphire lens protector," which uses "Anti-Reflection optical coating technology" to maintain photo quality without distortion. * **Blue Light Protection:** Products like those for "Samsung Galaxy A56 (5G) and A36 (5G)" are "German Rheinland RPF 20 anti-blue light certified," with a low color temperature difference (< 350K) to maintain screen's true colors. * **Durability:** Features like "exclusive strengthening technology" significantly enhance the toughness and strength of their glass protectors. The "sapphire lens protector" boasts "ultra-high hardness" and is "scratch-resistant without fear of artificial sapphire surface hardness of Mohs hardness 9." * **Specialized Options:** They offer "matte high-definition low-haze frosted technology" for mobile gamers, which "effectively reduces noise generation and improves viewing comfort." * **Installation Support:** Recognizing the difficulty of "UV glue glass film installation," they advise customers without experience or those with skin sensitivity to UV glue to purchase at "hoda direct stores" where staff can assist, preventing "unnecessary risks." This demonstrates a commitment to customer experience and safety. * **Power and Charging Solutions:** * **High-Speed Chargers:** The "140W GaN gallium nitride smart square three-port power supply / extreme speed smart charger (comes with 240W C to C charging cable)" exemplifies their powerful charging solutions. * **Versatile Charging:** Another option is the "65W high-speed fast charge," described as the "first choice for daily charging of mobile phones and tablets." It features "multiple connectors (USB-C / USB-A / Lightning)" to meet various device needs and supports "data transmission" for phones, tablets, and laptops. * **Wearable Accessories:** * **Smartwatch Protection:** For Apple Watch users, they offer cases compatible with various series (4/5/6/SE 40mm, 4/5/6/SE 44mm, 3 42mm, 9/8/7 45mm / 41mm). These cases feature an "inner honeycomb design, effectively reducing impact" and are "compatible with full-screen glass stickers," with the "front higher than the screen, preventing collision scratches" and offering "high strength anti-collision." * **Durable Straps:** They also offer straps with "7mm strong and wear-resistant braided rope" that are "comfortable to wear without strangling the shoulders" and a "double rope design" for versatile use. The extensive range and detailed specifications of "hoda" tech products underscore a brand that prioritizes innovation, durability, and user experience. This meticulous attention to detail and commitment to delivering high-quality, reliable products builds a strong foundation of trust with its consumers, much like Hoda Kotb has built trust with her audience over decades.

The Importance of Trust and Quality: A Parallel Between Hoda Kotb and hoda Tech

While Hoda Kotb and the "hoda" tech brand operate in entirely different spheres, a striking parallel can be drawn in their respective commitments to trust and quality. Hoda Kotb's long and distinguished career in journalism is built on a foundation of trustworthiness. Her audience trusts her to deliver information with integrity, to empathize genuinely, and to be a consistent, reliable presence. This trust is paramount in the YMYL space of news and personal advice. Similarly, the "hoda" tech brand thrives on trust. In the competitive world of consumer electronics, where product quality can vary wildly, a brand that consistently delivers "the best choice" in screen protectors, reliable chargers, and durable accessories builds immense consumer confidence. When a company emphasizes "German Rheinland TÜV certification," "exclusive strengthening technology," and a commitment to addressing "new product defects," they are actively fostering trust. Consumers rely on these products to protect their valuable devices, making quality a critical factor. Both entities, in their unique ways, demonstrate that sustained success and public resonance come from a deep-seated commitment to excellence and reliability. Whether it's the trustworthy voice delivering your morning news or the trustworthy screen protector safeguarding your phone, the underlying principle of quality and dependability remains universal. This unexpected shared name, therefore, serves as a fascinating reminder of how fundamental trust and quality are across diverse domains.

Personal Life and Future Endeavors: What Else is Hoda Doing?

Beyond her professional transitions, Hoda Kotb's personal life continues to be a source of inspiration and relatability for her fans. She has always been open about her experiences, including her journey as a mother through adoption, and her friendships. Her candidness about life's challenges and joys has solidified her image as a "flat tire friend," a term she herself uses to describe someone you can always rely on, even when things go wrong. This deep personal connection she fosters with her audience is a testament to her authenticity. As for future endeavors, while the wellness app, retreats, and podcast are her immediate focus, Hoda's entrepreneurial spirit and passion for connection suggest there could be more on the horizon. Her ability to pivot and embrace new challenges indicates a dynamic career path. Whether it's more books, speaking engagements, or further expansions of her wellness brand, it's clear that Hoda Kotb is not slowing down. Instead, she is channeling her energy into ventures that align with her evolving personal and professional aspirations, continuing to answer the question of **what is Hoda doing** with exciting new projects.

Conclusion: The Enduring Impact of Hoda

The question "What is Hoda Doing?" has evolved from simple curiosity about a beloved TV personality's next move to an exploration of a profound personal and professional transformation. Hoda Kotb's departure from the Today show marks not an end, but a deliberate "repotting" into fertile new ground. Her new wellness app and company, complete with retreats and a podcast, represent a passionate commitment to helping others find their own paths to well-being and growth. This pivot leverages her decades of building trust and connection with millions, ensuring that her expertise and authority continue to benefit a wide audience. Furthermore, the surprising parallel with the "hoda" tech brand underscores a universal truth: whether in media or technology, the principles of quality, reliability, and trustworthiness are paramount for building lasting impact. Both Hoda Kotb and the hoda brand, in their respective fields, exemplify these values. As Hoda Kotb embarks on this exciting new chapter, her journey serves as an inspiration to us all – a reminder that it's never too late to cultivate new passions, embrace change, and find fresh soil to grow. Her story reinforces the idea that true fulfillment often lies in daring to explore uncharted territories. What are your thoughts on Hoda's new direction? Are you excited to see her wellness ventures unfold? Share your comments below and let us know what aspects of Hoda's journey resonate most with you! And if you're curious about other fascinating transitions or emerging trends, be sure to explore more articles on our site. Back to Top Episodes | Making Space with Hoda Kotb

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